Don’t you want to be clean? Don’t you ever feel … not so fresh?

You don’t try to clean the rest of your body with a dry towel, right?” said Jerry Bougher, the marketing manager for toilet seats at Kohler, the plumbing fixtures company. Say you’re covered with mud, he said. “Will you clean yourself up with a bunch of paper? No, obviously, you’ll take a shower.

This is the basic pitch for the electronic bidet toilet seat