Literally.

Dubbed “Toirettsu” (トイレッツ), the game’s title is a word play on “toy”, “let’s” and “toilets”. As the Sega Toys website points out, “You’re able to game with pee!”

This is a teched out version of those little targets commonly found in urinals. Not surprising that Toirettsu is intended for restaurants’ and retailers’ toilets in the hopes that pissing mini-games will result with more customer pee in the urinal and less on the floor.